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Reviewing Sales Methodologies: Introducing the REVENUE sales methodology.



In the world of sales, choosing the right methodology is crucial for success. With numerous sales methodologies available, it's essential to identify the best approaches that align with your business goals and customer needs.


In this blog, we'll review some of the most popular sales methodologies and introduce a new, comprehensive approach we believe represents the evolution of sales strategies - the REVENUE methodology.


Reviewing Established Sales Methodologies

  1. SPIN Selling: SPIN (Situation, Problem, Implication, Need-payoff) is a classic methodology that focuses on asking probing questions to uncover a prospect's pain points and needs. It's effective for understanding customer pain but may need supplementation to address the entire sales process.

  2. Challenger Sale: The Challenger Sale encourages sales professionals to challenge customers' thinking and offer unique insights. It's ideal for industries where differentiation and thought leadership are essential.

  3. Consultative Selling: This approach prioritizes building trust and forming a deep understanding of the customer's needs. Consultative selling can lead to long-lasting customer relationships and high-value deals.

  4. BANT (Budget, Authority, Need, Timing): BANT is a qualification framework that helps identify prospects with a genuine interest in your offering. It's valuable for quickly determining if a lead is worth pursuing.

  5. Solution Selling: Solution selling focuses on offering customized solutions to address specific customer needs. It requires a thorough understanding of your product and the ability to tailor solutions effectively.

  6. Inbound Selling: Inbound selling aligns with inbound marketing strategies, emphasizing attracting and nurturing leads through valuable content. It's well-suited for businesses with strong content marketing strategies.

  7. MEDDIC/MEDDPICC: MEDDIC stands for Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion, and Competition. It's particularly useful in complex B2B sales, helping sales teams qualify and navigate deals effectively.

  8. PSSP (Problem, Solution, Solution, Proposal): PSSP is a sales methodology that breaks down the sales process into four stages: identifying the problem, presenting a solution, reinforcing the solution's benefits, and presenting a proposal.

  9. Customer-Centric Selling (CCS): CCS emphasizes aligning your sales process with the customer's buying journey. It involves understanding the customer's objectives, mapping out their buying process, and tailoring your sales efforts accordingly.

  10. N.E.A.T. Selling: N.E.A.T. stands for Needs, Economic Impact, Access to Authority, and Timeline. This methodology focuses on thoroughly understanding the customer's needs, quantifying the economic impact of your solution, gaining access to decision-makers or influencers, and establishing a clear timeline for the sale.

  11. Account-Based Selling (ABS): ABS is a targeted approach where you focus on a few high-value accounts or customers and tailor your sales efforts specifically to their needs. It's often used in B2B sales.


Introducing the REVENUE Methodology

While these methodologies have their merits, we believe that the REVENUE methodology represents the evolution of sales strategies. REVENUE combines the best elements of these established sales methodologies into one comprehensive approach:


R - Research and Relationship Building: Start by conducting extensive market research and building authentic relationships with prospects. Understand your customer, who they are, where they hang out and build your target list through that.


E - Evaluate and Educate: Evaluate prospects' needs and educate them about how your solution can address those needs. Gone are the days where you can rock up and sell something. I've heard many a time 'my cousin can sell you anything' and terrible terms like 'I can sell ice to an eskimo' - ridiculous. Evaluate your prospect, understand the industry, the people and where your product could add value. At the same time educate - in the world of scrolling, mass media and numerous social sites you need to not only sell but become the SME 'Subject Matter Expert' and use channels to show you know what you are talking about, and if you don't be curious, get involved with out peoples posts. Comment, learn and progress the way others think if you think things can be done better.

V - Value Proposition and Validation: Clearly articulate your value proposition and validate it with social proof and success stories. Now this is the tricky part. Too many companies marketing team or sales teams can tell you how amazing their solution is and what it does but that the 'What' or the 'How' not the 'Why' that Simon Sinek goes on about. The Why is the value you offer to your clients, why they want it, why they need it, why it helps them. Understanding this them presenting is how you will qualify and engage with your real customers - the ones who need your help.

E - Engagement and Empowerment: Engage prospects through meaningful conversations and empower them with the knowledge they need. As above, but as a continuation... if you have a great product - you understand your customer - but you don't engage or tell them about it then why waste time in the first place! Find a way to engage with your customers in the way they like and want then empower them. People by from people, and at the end of the day people just want to help. If you are selling something you believe in and love then this will be easy. If you are selling just to sell... take a look in the mirror and think about what you want to do with your life!


N - Needs Alignment and Negotiation: Ensure your solution aligns with the prospect's needs and navigate negotiations effectively. The obvious one, if it doesn't help the needs of the client then why are you engaging? They will find out, they will cancel and you will look a customer for a life time. Then the fun part, the negotiation! We've ran WIN WIN training through our US partners and the meaning of this is both sides are happy. No point procurement thinking they made a massive discount to hit thier targets when the supplier cant afford to service them because they drove the price down. You are people, be nice, find a win win for a long term relationship, not just for a quick buck.


U - Urgency and Understanding Questions (Stop using the word Objections): Understand the urgency and address questions (you may think of these as objections - they are not) to move the sale forward to completion including all stakeholder necessary. If your client does need this solution until next year, why are you talking now? Lets not waste time, lets both agree when the best time to buy is and not waste anyones time. We all have better things to do. Most sales conversations are from one person trying to understand if the other person is giving them something they need to solve thier problem now or in the future. Time and time again we do objection handling training - it frustrates the hell out of me. If someone has an objection to using your product, or working with you why would you spend time trying to convince them otherwise. We like to think of these as questions that the client is unsure about, and what they need is answers, not to be lied to or over sold to - JUST ANSWERS!


E - Execution and Excellence: Execute the sale smoothly and strive for excellence in every aspect of the customer experience. Ensuring the customer is taken on a journey that is seemless and smooth, no-one wants to buy something then be left in the dark! Strive for excellence because a happy customer will help sell your solution to others. We are buying in tribes now, remember that!



The REVENUE sales methodology is a comprehensive approach that adapts to the ever-changing demands of modern sales. By incorporating elements of REVENUE into your sales strategy, businesses can evolve their sales processes and achieve greater success in today's competitive marketplace.


In conclusion, various sales methodologies have proven effective in different scenarios, and the REVENUE methodology offers a holistic approach that incorporates the best elements of established methodologies. To stay ahead in the sales game, consider adopting the REVENUE framework into your sales strategy and watch your revenue soar.

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