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Enter the REVENUE Coaching & Mentoring model fit for Entrepreneurs. Helping your business scale.

In today's dynamic business landscape, professionals across industries are constantly seeking guidance and support to achieve their goals and maximize their potential.

Coaching and mentoring have become indispensable tools for personal and professional growth, especially in the high pressure, high growth startup/ scaleup sector, but its also equally as important for an organically grown business. Especailly in this every changing economy. This blog will delve into different coaching and mentoring models that we are learning on the ILM Mentoring course sponsored by the UK Help To Grow program delivered by the Association of Business Mentors. Giving Revnu the certification to back up the last 4 years of coaching.

This will highlight the unique features and importance within the startup industry. We'll also identify the most popular models and discuss their significance in building a versatile toolkit to cater to various audiences' needs.

  1. The GROW Model (John Whitmore)

The GROW Model, developed by John Whitmore, stands as one of the most widely recognized coaching models. It is structured around four key stages: Goal, Reality, Options, and Will.

  • Goal: This stage encourages clients to define their aims and objectives clearly. It prompts them to consider what success looks like, their influence over the goal, and how they'll measure it.

  • Reality: Here, clients assess their current situation objectively. They focus on facts, identifying challenges, and those involved directly or indirectly.

  • Options: In this stage, clients brainstorm various strategies and approaches to address their challenges. It opens up possibilities and encourages creative thinking.

  • Will: The final stage involves committing to action. Clients choose the best options, set a timeline, and determine the support they need to achieve their goals.

The Grow Model is just what we use in the Natwest Accelerator and Help To Grow Mentoring program with business founders. It's a great start but from experience founders need a bit more accountability!

  1. The GROWTH Model

The GROWTH Model is an extension of the GROW Model, incorporating the Plan – Do – Check – Act model. It emphasizes the importance of building rapport and trust during the contracting phase.

Adding on Tactics and Habits, something Tony Robbins uses a lot to drive change behaviour.

  1. The CLEAR Model

The CLEAR Model, developed by Peter Hawkins, offers a different perspective on coaching sessions:

  • Contracting: Setting the scope, outcomes, and ground rules.

  • Listening: Active listening and catalytic interventions to foster understanding.

  • Exploring: Understanding the personal impact of the situation.

  • Exploring 2: Challenging the coachee to consider future actions.

  • Action: Supporting the coachee in choosing a way forward.

  • Review: Closing the session, reinforcing value added, and seeking feedback.

  1. The GREATER Model

The GREATER Model places a strong emphasis on exploring the current reality and options before setting goals. It includes elements such as Target, Energy, and Results to create a more focused approach. Covering; Grow, Reality, Explore, Actions, Targets, Energy, Results.

  1. The ARROWE Model

The ARROWE Model focuses on the coachee's perception of their current position:

  • Aims: Identifying the desired outcomes.

  • Reality of Situation: Understanding the current situation.

  • Reflection on Reality: Reflecting on the current situation.

  • Options and Consequences: Exploring choices and their outcomes.

  • Willingness & Way Forward: Determining the path forward.

  • Evaluate & Monitor: Continuously assessing progress.

  1. The CIGAR Model

The CIGAR Model compares the current reality to the ideal future state and defines an action plan to close the gap. It's reminiscent of project management methodologies used by leading consultancy firms.

  1. The STEER Model

The STEER Model (Situation/Tailor/Explain/Encourage/Review) emphasizes tailoring coaching to the client's needs, considering situations, and promoting continuous review and support.

  1. The STEPPA Model

The STEPPA Model focuses on working with emotions to drive behavior. It involves Subject, Target Identification, Emotion, Perception and Choice, Plan, Pace, and Adapt or Act.

  1. The OSCAR Model (Route Map)

The OSCAR Model comprises Outcome, Situation, Choices and Consequences, Actions, and Review, helping clients clarify their goals, assess their current situation, explore options, plan actions, and review progress.

  1. The STAR Model

The STAR Model uses a questioning technique to gain insights into specific situations:

  • Situation: What was the situation?

  • Thinking: What were your thoughts at the time?

  • Actions: What actions did you take?

  • Result: What was the outcome?

  1. The STRIDE Model

The STRIDE Model involves Strengths, Target, Real situation, Ideas, Decide, and Evaluation to guide clients toward their desired outcomes.


In the startup consultancy world, coaching and mentoring are powerful tools for personal and professional development and a core part of how we deliver revenue coaching, consulting and mentoring here at Revnu. Driving change starts with the people, we then look into processes and tools that empower the people in the business to keep you lean and profitable.

Each coaching model discussed in this blog offers a unique perspective and structure to help clients achieve their goals. While the GROW Model remains a popular choice, it's essential to recognize that different situations and audiences may require different approaches. Therefore, having a diverse toolkit that includes various coaching models can significantly enhance a revenue consultant's effectiveness in helping clients succeed. By understanding and utilizing these models, our revenue consultancys can provide tailored guidance, foster growth, and drive success in an ever-evolving business landscape.

Introducing our own brand new Coaching/ Mentoring model REVENUE.

Revnu have been at the forefront of the 'Revenue' and 'Fractional' working movement over the last 4 years. We promote executives working part time to suit early stage startups and scales ups. Giving them access to talent that will make a difference in growth.

REVENUE Coaching and Mentoring Model: Transforming Revenue Success

R - Reflect on Goals

  • Reflect on Your Goals: Begin by reflecting on your long-term and short-term goals. What do you want to achieve in your revenue consultancy journey? What does success look like to you?

E - Evaluate Current Reality

  • Examine Your Current Reality: Analyze your current situation objectively. What challenges are you facing? What is working, and what isn't? Who is involved, directly or indirectly?

V - Visualize Options

  • Visualize Your Options: Explore a range of possibilities and strategies to overcome challenges and reach your revenue goals. What creative solutions can you generate? How can you adapt and innovate?

E - Empower with Action

  • Empower with Action: Choose the best options that align with your vision. Define action steps, set deadlines, and determine the necessary support. What specific actions will you take to move forward?

N - Navigate Your Path

  • Navigate Your Path: Establish a clear roadmap for your revenue success. Consider the energy and commitment needed to achieve your goals. What obstacles must you overcome? What sacrifices are you willing to make?

U - Uphold Accountability

  • Uphold Accountability: Regularly review your progress and stay on track. Seek feedback and support from relevant stakeholders. What steps will you take to ensure you are meeting your objectives?

E - Excel in Results

  • Excel in Results: Define what success looks like at each milestone. Measure your progress and celebrate achievements along the way. How will you know when you've achieved your revenue objectives?

By following the REVENUE Model, revenue consultants can create a structured and effective approach to coaching and mentoring with thier clients. This model encourages a holistic view of revenue-related goals, allowing our clients to reflect, evaluate, and take action strategically. Ultimately, it empowers individuals and organizations to excel and achieve sustainable revenue growth.

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